ABOUT NICHE HOMES

Meet The Team

Niche Homes is a full-service boutique agency specializing in the Yalecrest neighborhood and surrounding Salt Lake enclaves. Our comprehensive in-house team comes to the table with unparalleled management, legal, marketing, staging and event-planning experience. Individually we are impressive. Together we are a powerhouse optimizing client experience and profit. Contact us today to find out why clients and industry colleagues alike are calling us hard working, detailed, and poised for the deal acumen.

Get In Touch

Karly Nielsen

Founder and Principal Broker

Don’t be fooled by Karly Nielsen’s easy demeanor and warm charm—she is one of the fiercest and grittiest people you will ever meet. Whether it’s running the local elementary PTA, tackling community issues, negotiating a hard-fought contract or managing her family of six, she is a woman who can get things done. Nothing falls through the cracks with Karly, and she has a superhuman ability to get people to do (and succeed at) things they otherwise wouldn’t. Karly and her family have moved all over the United States and together have mastered the art of moving and connecting with people from all walks of life. She currently resides in the Yalecrest Neighborhood and can’t say enough good things about this family-friendly community. She has a degree in Business Management from BYU and is a licensed broker in the state of Utah. When she’s not buying or selling homes, or volunteering, you can find her and her family hiking, dirt biking, camping and climbing in the nearby Wasatch Mountains.

Cori Pugsley

Marketing

Cori Pugsley is a woman who wears many hats. She has traveled the world, taught yoga, managed celebrity clients, and overseen national advertising campaigns for companies such as Berkshire Hathaway, ConAgra Foods, Jackson Hole Mountain Resort and Zions Bancorporation. With a background in art and design, and degrees in Marketing and English, she has a discerning eye and an uncanny ability to marry creative and practical solutions. When she’s not writing, planning, designing or wrangling with her four kids, you’ll find her skiing, running, or with her nose in a newspaper or book.

Kayley Danielson

Interior Design

Kayley Danielson is a beach girl living the high-mountain life. Born and raised in Southern California, she and her family made an unexpected move to Salt Lake City in 2018. While her husband’s work brought her to Salt Lake City, she plans to stay put for the family-friendly way of life and great outdoors. Kayley has a background in Art History with a BS in Interior Design from the San Diego Art Institute. Her artistic eye and bent for perfectionism have bolstered her success designing model homes, public spaces and high-end residential. Kayley aspires to usher timeless, livable style to Salt Lake and is eager for her work to reflect her new hometown and her clients’ lifestyles, budgets and life circumstances. When Kayley isn’t designing homes, researching unique vendors, pinning the perfect image or chasing the latest trends on Instagram, she is exploring her new home state with her husband, daughter and miniature schnauzer.

Marie Jefferies

Photography & Digital Media

Marie Jefferies has reason to be grounded. Raised by adventurous parents, her childhood was filled with trips to Utah’s many wondrous places. She carried wonder with her to college where she received a BS in Anthropology and a Masters in Social Work from the University of Utah. For years, she worked with adults with disabilities and children in foster care. Most recently, she has been teaching her two sons to savor each day and take every opportunity for outdoor adventure. Her love for the outdoors is only equalled by her gentle temperament. She has a knack of putting anyone at ease, especially if you find yourself on the other side of her lens. Marie is proud of being a Utah native and lifelong Salt Laker and is an enthusiastic ambassador of her hometown. When she’s not forging the trails and scenic byways of Utah’s National Parks (Capitol Reef is her favorite, by the way), you can find Marie exploring the shores of Maine or California, and hiking, camping and skiing every chance she gets.

Taryn Harmsen

Client Services

Taryn Harmsen has a B.A. from the University of Utah in Communications, an M.A.in Spanish Literature from The University of California Santa Barbara, and an M.A. in Education from the University of Utah. She has taught at Westminster and SLCC, and interpreted for clinics, hospitals, lawyers, schools and the government in Utah and Washington, DC. Taryn’s truest educational stripes, however, have been earned in the global classroom: living and traveling extensively in Central and South America and raising her globe-trotting son to embrace the vast cultural diversity around him. Karly and Taryn kindled their friendship while serving together on the Bonneville Elementary PTA board. They discovered they shared a common passion for community and both held real estate licenses. Taryn admired Karly’s work ethic, honesty, and inclusivity. Karly jumped at the chance to bring Taryn and her genuine, thoughtful personality onto the team. Niche Homes is thrilled to have Taryn managing community events and client relations.

Our Philosophy

“Home that our feet may leave, but not our hearts.”

– Oliver Wendall Holmes, Sr

At Niche Homes we understand that buying and selling a home is more than a transaction. It is an emotional experience. As such, we see ourselves as curators in this experience finding meaningful and relevant options that fit your life’s narrative. Our specialized focus on the Yalecrest Neighborhood allows us to match buyers and sellers in pre-listings and off-market sales. Our thoughtful and trusted team of designers, attorneys, marketers, lenders and licensed agents deliver on the details that befit your goals. In the process, we guarantee you will be treated with the utmost care and professionalism whether you are buying your first home, your dream home, or looking to downsize.

What We Offer

You have a pretty good idea of how you want your new home to look and feel. Maybe you imagine yourself living in a particular neighborhood, with a certain look or style in mind. Maybe you dream of a particular space all to yourself or a room chalk-full of friends and family. We are here to hold you hand through the entire home-buying process: help steer you where you want to go and guide you away from obstacles and pitfalls.

STEP ONE: FINANCE

First, and the most daunting step of all, we convert your hopes and dreams into quantitative numbers. Together we work with a team of lenders to come up with your best possible financial solution. Our preferred lenders are known for their low rates and financing options. We are here to advise and make this leg of the journey as painless as possible.

STEP TWO: FIND AND OFFER

Finding your perfect space is equal parts art and science. On our end, it’s a matter of sorting and sifting through MLS listings, and more importantly discovering the unlisted property we pride ourselves in finding. Sometimes it feels like finding a needle in a haystack, but we relentlessly use all our personal and professional resources to find and secure your ideal property.

STEP THREE: NEGOTIATE AND CLOSE

Rarely a deal goes off without a hitch. Our experience has made us experts at problem-solving and putting out last-minute fires. Our attention to detail and grit keeps negotiation, closing-cost stress and fees at a minimum. You can trust us to advocate for you, mitigate stress, and do what we need to do to keep you in or get you out of a contract.

Selling a home is an emotional experience. Don’t get overwhelmed by the uncertainties of costs, profit and the time it takes to prep a home and then sell it. We will guide you through home-selling strategies that account for your stage of life and financial goals. Want to maximize your home value? We can do that. Want to keep this whole process as simple and stress-free as possible? We can do that too.

STRESS-FREE OPTIONS

If stress-free is your top priority, we modify timing and budget expectations. We bring in buyers that will be respectful of the boundaries you have set without staging or other intrusive strategies.

TOP-DOLLAR STRATEGIES

Our in-house designer and maintenance team will review of your home​ ​and recommend ​​ways you can maximize your home’s value. Recommendations could include roof repair, bathroom or kitchen updates, new flooring, landscaping, painting or other fine details. We have a network of trusted tradespeople who can help you execute these changes quickly and efficiently.

FREE STAGING SERVICES

One of the biggest differences between Niche Homes and other realtors is that we provide all-inclusive staging in our commission price. Most realtors will tack the cost of cleaning, window washing, and staging items onto your bill. In our opinion, this isn’t something that a client should pay for, nor manage. You’re already paying us well—it’s our job to work hard for you and earn our money!

Buying a Home

You have a pretty good idea of how you want your new home to look and feel. Maybe you imagine yourself living in a particular neighborhood, with a certain look or style in mind. Maybe you dream of a particular space all to yourself or a room chalk-full of friends and family. We are here to hold you hand through the entire home-buying process: help steer you where you want to go and guide you away from obstacles and pitfalls.

STEP ONE: FINANCE

First, and the most daunting step of all, we convert your hopes and dreams into quantitative numbers. Together we work with a team of lenders to come up with your best possible financial solution. Our preferred lenders are known for their low rates and financing options. We are here to advise and make this leg of the journey as painless as possible.

STEP TWO: FIND AND OFFER

Finding your perfect space is equal parts art and science. On our end, it’s a matter of sorting and sifting through MLS listings, and more importantly discovering the unlisted property we pride ourselves in finding. Sometimes it feels like finding a needle in a haystack, but we relentlessly use all our personal and professional resources to find and secure your ideal property.

STEP THREE: NEGOTIATE AND CLOSE

Rarely a deal goes off without a hitch. Our experience has made us experts at problem-solving and putting out last-minute fires. Our attention to detail and grit keeps negotiation, closing-cost stress and fees at a minimum. You can trust us to advocate for you, mitigate stress, and do what we need to do to keep you in or get you out of a contract.

Selling Your Home

Selling a home is an emotional experience. Don’t get overwhelmed by the uncertainties of costs, profit and the time it takes to prep a home and then sell it. We will guide you through home-selling strategies that account for your stage of life and financial goals. Want to maximize your home value? We can do that. Want to keep this whole process as simple and stress-free as possible? We can do that too.

STRESS-FREE OPTIONS

If stress-free is your top priority, we modify timing and budget expectations. We bring in buyers that will be respectful of the boundaries you have set without staging or other intrusive strategies.

TOP-DOLLAR STRATEGIES

Our in-house designer and maintenance team will review of your home​ ​and recommend ​​ways you can maximize your home’s value. Recommendations could include roof repair, bathroom or kitchen updates, new flooring, landscaping, painting or other fine details. We have a network of trusted tradespeople who can help you execute these changes quickly and efficiently.

FREE STAGING SERVICES

One of the biggest differences between Niche Homes and other realtors is that we provide all-inclusive staging in our commission price. Most realtors will tack the cost of cleaning, window washing, and staging items onto your bill. In our opinion, this isn’t something that a client should pay for, nor manage. You’re already paying us well—it’s our job to work hard for you and earn our money!

NICHOLAS GABEL

Karly is a pro! Her knowledge of the market, attention to detail, calm demeanor, and passion for real estate helped us navigate our first home purchase. She was very responsive and thorough throughout the process which helped calm our nerves! Her recommendations for a mortgage broker and other vendors were also top notch. We can’t recommend her enough!!

CATHERINE TURNBULL

Karly is amazing! From start to finish, I could not have had a better real estate transaction. Go with Karly! You will be glad you did.

BRAD COLTON

Karly from Yalecrest worked as our agent on a recent house purchase. She was easily the best realtor we have ever had. Karly works harder than any other realtor and she has a client first attitude. This is my fourth house purchase and it was definitely the smoothest and easiest purchase of them all thanks to Karly.

MATT AND JANE LEMBKE

Karly was amazing to work with in selling our home. She helped us every step of the way and made this as easy as possible for us. She truly goes above and beyond. We highly recommend her!

DONNA GREEN

Great experience working with Karly! She is very helpful, knowledgeable and attentive to our needs.

ANTHONY EVES

We loved working with Karly. We moved from San Diego and only gave Karly a 4 day window to work with. She worked tirelessly to find us a perfect home. Her recommendations about schools, neighborhoods, and overall community turned out to be spot on. We would definitely recommend Karly to our friends and family, and should we ever move again, we will be contacting her. Thanks Karly!

Paul Nielsen

Karly’s detailed questions and active listening narrowed our search area so well that the day this house came on the market, we were able to do a drive by to determine that we wanted to see it. Which we did next day. On her recommendation, we made an offer that afternoon. Her offer-writing skills made it attractive enough the seller accepted it later that evening! We have the best house and location that meet our desires beautifully.

Mike Crawford

Karly and her crew were outstanding during the process of us selling our home. She is very organized and communicates the entire process throughout. Everything that she explained to us happened in her time frame and we got the price that we wanted. I would highly recommend using Karly when selling or buying a home. She did such an amazing job all the way through the process!!!!

Jeffries Family

Yalecrest Homes far exceeded our expectations. Karly’s professional guidance and supportive demeanor eased the stress of selling and buying our homes. We highly recommend trusting Yalecrest Homes as your real estate team.

Eric D.

Karly is a truly exceptional agent and person. Her knowledge of the local market is probably without equal, and the level of attention and energy she brings to the process really has to be seen to believed. But it goes beyond that. Through Karly we were introduced to an entire team of extraordinary, quality professionals…lenders, inspectors, movers, roofers, painters, flooring experts, stagers, the list goes on! She’s like a real estate concierge! And all truly seemed to provide an extra level of effort and care knowing we were “one of Karly’s clients.” These are the people that make it all come together, and across the board they smile when they say her name – think about what that’s worth!

David Scruggs

We had multiple offers within just a few days and were able to close exactly when we needed to in order to make our move. Karly was professional and friendly in every aspect of this process. No move happens completely stress free, but ours was pretty close. Karly and her family have become friends. I would use her again as well as refer her to family and friends without hesitation.

Kael Alden

Karly went WAY above and beyond to help us find the perfect home. Our move from LA was especially difficult because we were not local, and touring homes was impossible. Karly made it possible though by staying on top of new listings and being available for tours at any hour of the day, often staying up late to crunch numbers and figure out comps. We couldn’t have done it without her!

Matthew Yamane

Patient, flexible, realistic and never pushy. Karly is extremely knowledgable about the neighborhood and area. Her ties throughout the community are fantastic and she helped us to get where we wanted to be. We would HIGHLY RECOMMEND her! She’s a great realtor and neighbor!

Mariah Nielsen

Karly has been a wonderful agent to help us sell our home. She went far and beyond what other agents would typically do to help us get top dollar for our home. She was timely and professional and was great at helping us understand every step of the process. We couldn’t have been happier with her work. We highly recommend Karly and her Yalecrest Homes team!!

Heather Alden

Karly is amazing! She worked tirelessly for us and went on a many Facetime tours (since we were out of state when looking for a house) and is really organized. She is personable, knowledgeable and professional in every way. Can’t recommend her enough!

Ted Orgill

Absolutely professional! We were afraid to go through the selling process thinking our home needed a lot of updating. Karly, however, told us what we could sell the home for without doing a lot of work on it and she was right! She sold our home in a day at the value she said! She is extremely professional and easy to work with. She eased our fears and helped us realize our dreams!!! I highly recommend and am grateful, to Karly for all her help and knowledge!!!

Ab Morse

Karly sold our home in under a week. Then she followed up on every detail right thru the closing. She’s thoughtful and diligent. I highly recommend her!

Colin Thomas

As an industry peer I can attest to Karly’s single-minded focus on her client’s best interests. When it comes to keeping a real estate transaction together, that can sometimes mean walking a fine line. She walks that line easily because she is careful and caring, professional and fair minded. I highly recommend having Karly represent you as your Realtor.

Jesse Theurer

Real estate is a service based industry where Karly works hard to earn the trust and loyalty of her clients. As a mortgage broker and member of her professional team I experience first hand the amount of time and effort Karly spends in listening, understanding and then working to meet the specific needs of each client she represents. The gratitude and respect Karly shows her clients is genuine and is reflected by the ongoing friendships she has created among her client. In addition to caring for her clients Karly is also a professional who keeps herself well informed of the local market and various other elements within the real estate industry. I recommend Karly and appreciate the opportunity I have to work with her and many of her clients.

Bob Jones

We recently worked with Karly on the sale of our previous home as well as purchase of the new property and would highly recommend her services. She is an incredibly strong advocate, well prepared and takes the time to get you in the right house. She and her team do a terrific job staging your home in prep for open house and in our case, we sold our home in 36 hours. On top of it all, she’s one of the more pleasant people we’ve ever had the pleasure of meeting.

Joseph Pugsley

We started talking to Karly six months before we bought our new home. She helped us put together a plan for selling our existing home and a checklist of must-haves for our new home. After a couple of months of actively looking, we made an offer on an unlisted home she found for us in Yalecrest area. Within a week we had our home on the market and an offer in the first 24 hours. It was a whirlwind; she brought in a whole team to get our house ready to sell even helped pack us up! She also spent countless hours working through FEMA to clarify some flood insurance issues we had with the home we were selling. In the ten years we lived in the house, I’d never been able to cut through the bureaucracy of it as she did. We couldn’t have done it without her. She’s amazing, and a very caring, thoughtful person to boot.

Keunhan Park

Karly was my agent when we bought a house in the Yalecrest area. She is the best agent I have ever worked with. She cares about her customers as she would do for her own families. She does not hide anything very open-minded and sincere. She is simply the best and I am lucky to have her as my agent.

David Hines

Karly knows the market very well, she is available, efficient and responsive, she has a great network of contractors that customers can leverage (we did!), and she works extremely hard for her clients. We continue to consult her and consider her a true friend. You would be hard pressed, indeed, to find another realtor of similar quality.

Emily Foxley

I have worked with Karly several times and have consistently been very impressed by her professionalism and follow through. She makes what could be a stressful experience (buying or selling a home) straightforward and painless. I would definitely recommend Karly and Yalecrest Homes if you’re looking for a realtor with knowledge and a collected, caring demeanor.

David McConkie

Karly works very hard and shows a great deal of personal attention to her clients. She cared about what we wanted in the transaction, was candid (when we needed her to be and in a very kind way), and was a large part of the reason why we had such a good selling and buying experience. She is very connected to the Yalecrest area especially, and is particularly helpful if you are trying to get into that VERY competitive area.

Bonnie Rock

Karly did more than could be expected. She met all of our commitments, gave our property the best possible presentation, had a superb photographer who took esthetically pleasing photos of our home, knew tradesmen who could make the buyers asked for changes, went with us for closing appointments, and included sellers and buyers in celebration when all drew to an end. This was a lovely goodbye to our home of 50 years. Thank you Karly!

Jiyoung Chang

We bought our first house a month ago and that experience was amazing thanks to Karly. When we first jumped into the market in the summer 2016, we didn’t know anything about buying a house. Karly was so kind and very considerate. Whenever we went to see a house with her, she pointed out small details we missed and explained throughly. She had in-dept knowledge about the overall structures of houses in SLC which helped us a lot when deciding the key features of our future home. After couple of meetings with her, We could immediately sense that she cared about us and her primary interest is our satisfaction not the money! I would recommend her to anyone who is interested in buying or selling a house without any hesitation. We are so happy that we got to know Karly not only as our agent but also as a friend and a neighbor.

Dillon Lee

Karly was so great to work with! She found us our dream home and made the process simple and seamless. I would highly recommend Karly as your agent!

Jim Fahs

Karly Nielsen is friendly and kind. She has a professional presence. As a home inspector, I have seen thousands of real estate agents in action, and Karly’s attention to the needs of her clients is stellar. You are in good hands with Karly Neilsen; I recommend her.

John Graham

Karly knows her homes, and more importantly she knows the neighborhood. She’s been the PTA president and continues to immerse herself in the community. THAT’s what I want when I’m looking for someone to guide me to the right home for my family. I highly recommend Karly and her unique network of friends and businesses – not to mention the fact that she’s about the nicest person on earth.

Jamie Christensen

Karly was very helpful in navigating the process of buying our first home. She was extremely flexible in making time to show us homes and providing us with additional information about neighborhoods, schools, and other important factors. Karly is genuinely concerned with helping her clients find the home that best fits their needs. We ultimately decided to build a new home, and Karly has been attentive to the details throughout the process. Karly is a gem.

Clint Cresap

I would highly recommend Karly as a realtor in the Salt Lake City area. She is thoroughly professional and quickly made time to show us homes whenever they came up. The home we purchased was overpriced, and with Karly’s help in negotiations, we ended up purchasing the home for 50k less than the original asking price, even though it was only on the market a couple of weeks. She also negotiated for extra things that we wanted, but were afraid to ask for, like the appliances and a carpet allowance.

Email Us: karly@nichehomes.com

Call Us: (801) 673-7149

Follow us on Instagram: NicheHomesUT